Social media analytics technology that helps you achieve a holistic view of consumers, your market & competitors.

What it can do for your business

IBM Watson Analytics for Social Media guides you through the traffic of social networks and automatically creates data visualizations for exceptionally insightful discoveries, all on the cloud. Identify a topic and quickly get relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or market and compare results with other data sources for new insights derived from different views of information.
Feature spotlights

Topics and suggestions:
Provide a topic and get an automatic list of related terms and their context to strengthen your research and improve your analysis.

Themes and metrics:
Define criteria and break down topics into distinct metrics that you can use for better analysis.

One-click analysis:
Get preconfigured visualizations with the click of a button so you can understand the nuance of social media conversations automatically.

Interact with social analytics:
Find insights about your audience without advanced training or technical knowledge of analytics. Ask questions in your own words and get answers you can understand.

Understand sentiment in detail:
Go beyond automated sentiment analysis with sentiment provided at the snippet level so a comment like “I love my phone but hate my bill” is identified as both positive and negative and not neutral.

Follow suggestions to insights:
Automatically get starting points for your analysis and intuitive search configurations that guide you to accurate conclusions quickly and efficiently.